Foundation Finder

Find a sensible starting point.

Answer three questions about what the website needs to prove, what content you have, and how the site should feel.

What does most of the selling? Finished workProjects, spaces, materials, transformations, visual outcomes. ExpertiseKnowledge, judgment, professional services, written information. CapabilitySystems, sectors, specifications, technical process. Immediate serviceWhat you do, where you work, and how customers get started. Experience and offeringAtmosphere, products, menu, collection, place, or customer experience. Trust and reassuranceServices, approach, practical information, and a lower-pressure path to contact. Creative portfolioSelected work, visual authorship, project variety, and a concise studio profile. Programs and participationPrograms, resources, audiences, events, membership, or community involvement. Properties and placesListings, developments, spaces, locations, leasing, or physical places customers need to evaluate. Product valueA product, platform, tool, or B2B service that needs value, workflow, and differentiation explained.

What kind of content do you already have? Strong photographyProjects, before-and-after work, spaces, products, finished results. Detailed written informationServices, expertise, practice areas, bios, or insights. Structured technical informationCapabilities, specifications, sectors, standards, coverage. Mostly the basicsServices, service area, contact details, a few photos, common questions.

What should the site feel like? Visual and substantialLarge imagery and strong project presentation. Quiet and editorialTypography, hierarchy, reading space, restraint. Technical and structuredDense information and operational clarity. Direct and practicalFast scanning and an obvious next step.